Website Not Getting Visitors?
Is your website not getting visitors? Even after building quality content, linking it to multiple platforms, and promoting the heck out of it? It can happen easily if you’re not paying attention to your optimization.
Your site needs optimized to have high ranking SERP results. Not only does your site need optimized to show up to potential visitors, but it needs to be optimized to keep visitors on your site. This is due to the fact that the internet is a highly competitive place with over a BILLION sites competing for the same consumers. Not to mention that more and more people are accessing websites on a mobile device.
This makes optimization vital to your conversion. As 40% of user have said they will abandon a site if it takes longer than three (3) seconds to load.
Only 15% of Websites Operate at an Acceptable Page Speed
At the 2019 CTA Conference in September 2018, the team at Unbounce surveyed almost 200 marketers and tested their websites against Google’s standards with the Test My Site tool. They found that the vast majority of attendees (85%) had sites that took more than five seconds to load – Google’s standard for landing page speed at 3G. The largest group, which was made up of 46% of respondents, owned or managed websites that took between 6-10 seconds to load – almost double Google’s recommended speed.
Heres three methods to fix it:
- Optimize
- Minify
- Mobile Friendly
1. What does it mean to optimize a site?
Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website. These optimizations are used to further drive more traffic, increase conversions, and grow revenue.
One of the most vital aspects of optimizing your site is search engine optimization (SEO). This technique focuses on getting pages and posts of websites to rank higher in search engines like Google. The idea is that the higher your SERPs ranking is the more visitors your page will get from search engines. A lot of people spend a tremendous amount of time on SEO. Which is good because that’s how people discover your page.
However an often over-looked aspect of optimization is your on-page optimization. On-page optimization ensures that when visitors land on your page, they have the best user experience. On-page optimization refers to optimizing content of your page (both written and HTML source code). An on-page strategy essentially organizes the content on the page so that search engine crawlers going through your content know what they’re looking at and can categorize the page accurately. It also refers to optimizing content so that it can be delivered or presented to visitors in a timely, organized, and visually appealing fashion.
Speed is a big factor in on-page optimization and your website not getting visitors. Which leads us to minifying your site.
2. Why should you Minify your site?
Minifying your site refers to the process of minimizing code, images and markup in your web pages and script files. Minifying your site really helps with optimization and speed. It’s important to deliver your site quickly as 40% of users will not wait longer than 3 seconds for your site to load.
One HUGE factor in minifying and optimizing your site is images. Believe it or not, something as simple as a large image can greatly impact visitor experience and On-page score. When large images and videos take too long to load, it hurts your site’s performance. Minifying can help your site serve images in a quicker, more efficient, way. You can optimize your images/videos by reducing their size, animations, css effects, etc and by applying a ‘Lazy Load’ to your page.
Minifying your page can be a simple or complicated process. Usually you will work with your marketing and IT teams to develop an efficient way to do this. If you create/manage your own site on WordPress, you can use something like Hummingbird to help minify your site.
on-page and minifying your site bring your page one step closer to our last point – mobile friendly.
3. A Mobile-Friendly Site
55% of all worldwide online traffic came from mobile. More and more mobile use is increasing, and it will continue to increase. Meaning your site’s adaptability and responsiveness should be the upmost importance for usability.
But it’s not just about usability…it’s also needed for SEO. Because of the increase in use of mobile devices, Google and other search engines looks at the responsiveness of your site. If your site in’t dynamic and doesn’t present well to mobile users, then it could really hurt your SERP rankings.
Although this is last on the list, it should be one of the first things you should keep in mind when designing, optimizing, and minifying your site!
Is your website not getting visitors? Try these tips and let us know how it helps boost your site’s performance.
Need help getting started on any of the problems listed above? Contact us today!
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