This Weeks’s Top Marketing Story
Having a good marketing strategy often involves a lot of studying, staying on top of trends, and learning from others. To help stay on top of trends, we are introducing a new mini series: “This week’s top marketing story”.
This week’s marketing story comes from a British luxury chocolate brand – Hotel Chocolat. This company has shown the real importance of using a multilevel sales channel, but more specifically a digitally-led strategy.
Hotel Chocolat saw an increase of revenue by 21% through “digital, partners and continuity products”.
A quick visit to the Hot Chocolat website showcases that they have spent ample time thinking through and developing a solid digital strategy in collaboration with a good CRM tool.
It doesn’t take long to see that they have multiple inbound marketing methods for every stage in their buyer journey (AIDA).
Attract: Sales and marketing methods to attract new business (Discounts, promos, and partnerships)
Interest: Collect user insight, interest, and emails fo brand engagement and development (Interest)
Desires: Benefits and special deals
Action: Reviews and partnerships
With the recent impacts on how stakeholders receive information, companies have had to learn to adapt and broaden their marketing strategies. Hotel Chocolat has showcased what a solid adaptive digital strategy can do for your business.
It’s no secret that due to that recent pandemic has caused the need for digital marketing to sky-rocket. While businesses are seeing a trend towards normalcy and re-opening, maintaining a digital plan is essential.
If you learn anything from this week’s top marketing story, it is finding a way to engage with stakeholders across multiple channels is essential and your ability to adapt is a game changer.
Want to learn more about the Hotel Chocolat brand? Check them out HERE
Check out Marketing Week’s story on Hot Chocolate HERE