Quarterly Marketing Trends 2021 (Q3) – Influencer Topic
Part of developing a solid marketing strategy is keeping track of trends in the marketing and business worlds. Trends give way to stakeholders’ interests, research habits, struggles, and buying habits. Understanding stakeholder struggle and buying habits help your business develop strategy, services and products to be an effective solution to a problem. Additionally it will help you present your service/product to stakeholders in the right way at the right time.
Recently we shared our “Quarterly Marketing Trends 2021 (Q3)” where we shared 4 trends that you should be aware of.
Our analysis of Google Trends analysis of Marketing & Advertising search terms and topics highlights an increased focus on SEO and Social Proof covered in our recent post “Using Social Proof to Build SEO“.
The second trend we covered was that the searches for “Influencer” topic was + 40%
Searches for “Influencer” topic was + 40%
Okay. I know what you’re thinking, “Influencers…Really?”
YES! A lot of people think of influencers as entitled millennials trying to make a buck by posting on social media all day. I’m here to tell you that viewing “influencers” this way is putting a blinder on your marketing strategy.
Influencers are anyone with…well..influence. Influence is a primary part of Social Proof. (Learn more about that here). This can be an industry expert such as a Welder with 40+ years experience, a celebrity such as Joe Rogan, or a model like Kylie Jenner. Influencers are a great way to build an SEO strategy. Especially by building your backlinks.
Influencers bring a since of trust, expertise, and/or fun to your SEO strategy.
Don’t leave your SEO strategy to guesses. Ask us about our consulting services to gain a better understanding of what your business is lacking in SEO. Don’t you want to rank higher?
Not sure what to do with your SEO? Contact us about our FREE SEO Audit.
Check out the other important trends from our recent post: “Quarterly Marketing Trends 2021 (Q3)”