Marketing Story of the Week – Wendy’s Custom Morty’s Mobile
Wendy’s and Adult Swim’s Rick and Morty are hitting it off again! This Weekend Wendy’s custom Morty’s Mobile. For those who are unaware, Wendy’s has partnered with Adult Swim hit show Rick and Morty. They premiered new commercials during the new season release and even delivered Hot & Crispy Fries at the Adult Swim Festival (November 12-13).
Wendy’s Morty’s Mobile debuts after a successful “opening” of Morty’s earlier this year.
“Adult Swim and Wendy’s go together like Hot & Crispy, so we took our tasty partnership to the streets of LA and delivered free fries to our fans ahead of the Adult Swim Festival,” said Tricia Melton, chief marketing officer for Warner Bros.
Why are we highlighting Marketing Story of the Week – Wendy’s Custom Morty’s Mobile?
Outside of being a HUGE Rick and Morty fan? This story is a prime example of taking partnership marketing to the next level. Wendy’s found a way to partner with a raging show produced by a leader in adult animation. The partnership allows Wendy’s to stick true to its brand while having fun and reaching a new audience.
Learn more about Adult Swim here
Read more about Morty’s Mobile here
See more marketing stories of the week here