We put out a post talking about the importance of backlinks in SEO and building high quality links. This post will cover tips to build backlinks.
Earning high-quality backlinks is the hardest part of link building. It’s kind of a catch-22. You need links, but people can’t find you without sites linking to you. But how do you earn quality backlinks?
Here’s 5 tips to build backlinks
- Become a Source for other publishers
- Utilize your Chamber of Commerce
- Get contextual links
Become a Source for Other Publishers
By creating relevant and quality content you can become a great source for other bloggers and journalists. Every-time someone refers to or quotes your site, you will earn a quality backlink. But how do you become a source for journalists?
One quick way is using a service called HARO (Help A Reporter Out). HARO is a free service that connects journalists and bloggers looking for a resource with an expert. By sending out your articles and resources, you can become a source for others resulting in quality backlinks.
HARO works by sending daily emails with queries from writers in your industry. You can pick any of the many quarries that you resonate with and respond via email including credentials. How quickly respond will be vital to your success. Many of these writes will get a lot of submissions from other experts. Being one of the first to respond will give you a slighter edge of others. If you’re selected you’ll most likely receive an email letting you know the article live.
Utilize Your Chamber of Commerce
The second of our tips for building backlinks is using your local Chamber of Commerce. Chambers although list a ton of businesses, have a directory and are pay-to-play are still credible. Don’t underestimate your Chamber’s ability to help you with backlinking. For one, it’s an automatic back link for being listed as a resource in your field after they add you to a directory. Second, they often hold events, parties, etc where you can meet other bloggers, businesses, journalists, etc where you can pitch yourself as a resource. Third, the chambers may also put out blogs and informational posts where you could be listed as a resource.
Since it’s also pay-to-play, we won’t spend too long on it. Just don’t overestimate this as a great resource for building links.
Get Contextual Links
Have you noticed how some articles feature additional resources, either recommended in text or inside a “Read more or Recommended” section?
Here’s an example of a “read more” section from CoSchedule where they linked to a recommended reading for relevant content.
These links embedded in the text of an article are called contextual links.
The key to getting contextual links is to find the right link prospect to reach out to. You can find them by looking for content, blogs, articles, etc that are relevant to the content you are developing.
For instance, let’s say you have a few stats related to organic baking. You can search google to find recipe sites, how-to sites, brands, etc that feature an organic baking article/post. Here’s how to find them using search engines like Google:
- organic baking inurl:blog intext:”Read more”
- baking organically inurl:blog intext:”Recommended articles”
- organic baking inurl:blog intext:”Recommended reading”
Once you find a site where your information may fit in, you’ll want to reach out to the author. When you reach out to the author don’t forget to mention why your content is worth getting featured, any benefits of listing it, and why it’s a good resource.
Once you start earning quality backlinks, you might find that authors come back to you for more information and features. Other writers may even reach out after find. This method of building backlinks is more than just getting listed your site listed once or twice. The goal here is really to develop relationships that will last long in the feature, where you can be a great recourse for writers/bloggers.